Monthly Archives: December 2011
The following is an extract from this article in which Bobby Hundreds shares a few memories of The Hundreds brand beginnings. As with many Streetwear brands, there is a real social/political awareness from the founders, although the route to impact change could have been FAR different for Bobby…
“As many of you already know, The Hundreds was conceived while Ben and I were law students. Maybe it’s not the coolest chapter of The Hundreds’ history, and you probably don’t wanna believe that your favorite Streetwear brand was formulated by lawyers, but it’s true. For years leading up to law school, I freelanced for magazines: writing, contributing art and design, my photography… but then 9/11′s toll on print media left me desperate for a stable career, one with which I could keep up my creative endeavors after-hours and still collect a steady check to fund my dreams.
Friends suggested I consider being a lawyer — After all, I liked writing (and arguing). But the reasons I enrolled were political activism and social work, something I held close to my heart, and so I entered law school with the firm intent of championing the voice of the people and dismantling the system from within. It was 2002.
To everyone’s surprise, ESPECIALLY mine, I finished my first year of school near the top of my class. So I landed a swanky summer internship, working for a judge in Los Angeles Superior Court and a veteran research attorney by the name of Abram Edelman. Abe, as he introduced himself, was universally revered in the L.A. legal community for a couple reasons. One, he was a verified genius. Like, MENSA genius. He literally memorized the library, so if I ever needed help with a case, he’d close his eyes, walk alongside the shelves, and run his palms across the spines of century-old books until he “sensed” the right one — Arbitrarily flip open to the 894th page, thump a finger down on the third line, and declare, “Right there. That’s your answer.”
Set to appear at Wood this coming Spring, Aaron Bondaroff’s aNYthing reveals it’s lookbook for the season, with this particularly thorough and somewhat unorthodox video montage of their Spring collection.
Starring DJ Physical Therapy, directed and edited by Van Alpert.
New to Wood for Winter ’11, Heel Bruise is a Californian skate brand which has worked with the likes of Lance Mountain, Aaron Murray and of course Diamond Supply Co. For now we have received a small amount of t-shirts from their current collection, with a selection of snapback caps to follow.
This year’s long awaited “Forever Summer” collaboration between The Hundreds and Diamond Supply Co has finally landed in Manchester, with the Hawaiian Adam Logo Snapback, Adam Logo T-Shirt and Diamond Logo T-Shirt now available in store and online!
Stock is extremely limited so you’re gonna have to be quick with this one, even more so when you consider the caliber of the brands involved!