Monthly Archives: April 2012

YMC Spring/Summer 12

This Spring/Summer sees a welcome return at Wood for London stalwarts YMC (You Must Create). As one of our original brands when we opened our doors in 2004, it’s naturally great to have them back on board with us in 2012 – available at our Huddersfield store and of course online…

The collection is high on quality, with the emphasis on simple, well executed pieces that will shine in seasons to come. The colour palette running throughout the collection is eye-catching yet classic, utilising warm Spring/Summer tones with a subtle injection of all over print patterning, along with staple pieces such as the patchwork check shirt (above) and nylon zip hooded jacket.

YMC Spring/Summer 12 available now at A Shop Called Wood.

Nike Air Current Coming Soon

This Summer sees the Nike Air Current make a welcome return and is set to arrive here at Wood in July. Following on from the reemergence of the Nike Air Flow, another updated retro runner, the Air Current is an interesting silhouette – very light and subtle in branding, however a predominantly neoprene upper invokes a powerful impact, with contrasting flashes of colour on the side panel of the shoe and a bold, white mid-sole.