The Hundreds Fall 12 snapbacks and 5 panels have now arrived at the Manchester store, featuring a refresh on the Adam Bomb logo snapback in Black, Grey and Blue. We’ve also an assortment of The Hundreds 5 panels this season, including the Assembly 5 Panel, a multi camo option sporting The Hundreds Bar Logo tab on the front.
Available online now.
Apocalypse now. As the end of days approaches, The Hundreds explores the idea of a catastrophic grand finale that absorbs the entire Fall 2012 collection of apparel, shoes and accessories. Leading up to the final blowout, the colors dim, the raw crisp edges are washed and ground down to a heavily distressed presentation. The hues are fading to black, as the modern interpretation of Streetwear is deconstructed and takes a final bow into oblivion. And again, we experiment with all-over patterns, a call back to obvious Streetwear stylings, but expressed through camouflages and Native American prints. The curtain call draws up connotations of a primal breakdown, a military order and a digital unraveling, and that’s what you’ll find across both of our camo packages, Dip-Dye range and Mesa line.
It’s the end of the world as we know it…
While our Spring ’12 Publish delivery has been flying off the racks here at Wood, the boys out in California have been hard at work on their Summer “Good Moods” collection. Animal prints and floral patterns feature throughout, expressed with both subtle and extravagant offerings. Classic chambray shirts and simple pocket tees compliment the more adventurous stuff perfectly, however unique in their own way.
Summer ’12 Publish coming soon at A Shop Called Wood.
Over the last 18 months or so, Herschel has really cemented itself as THE backpack/accessories brand for the Street/Smart consumer today. Jamie and Lyndon Cormack, the brothers behind Herschel, recently sat down with DISTRICT… You can read an excerpt of what they had to say below, with the interview in it’s entirety HERE.
Fall ’12 Herschel Supply Co will soon be available at Wood. A selection of Spring/Summer Herschel bags are now part of our Summer Sale, you can check them out HERE.
What inspired the two of you to start Herschel Supply Co?
LYNDON – We felt that there was a vacancy in the market between sport and fashion for a brand like ours. By creating a well-designed product with fine regards to detail, we were able to bring a simplistic product to market that resonated well at retail.
Did you ever imagine Herschel to grow at such a fast pace and on an international scale? And why do you think Herschel has been so successful?
JAMIE – We didn’t realize it would grow this fast, but we knew that we had something right after leaving our very first tradeshow. Honestly, we were busy every hour of the show selling to the right accounts. It goes without saying that we really appreciate the overall response that we’ve had from everyone.
Some fans may not know that Jamie makes many of the bags in the initial design process. Could you please briefly explain the creative process that you go through when coming up with a new bag design?
JAMIE – I look after most of the production. When it comes to the design, I pull from all over the place: a detail on a great piece of footwear, old vintage flags, and watching what trends are hitting on a global scale. On a day-to-day basis, we tend to build stuff that we like. More then often, we really enjoy pulling from the past and updating it with a features that are usable today.
Everyone loves Herschel’s duffle bags, especially the Novel. The shoe compartment is really unique. Could you tell us how this design came about?
JAMIE – We had the duffel bags done and we were looking for features to help differentiate the two styles that we had launched with. It was one of the things that was missing when we were traveling with an extra pare of shoes. There wasn’t any place to put them, and that’s when it came to us.
More and more brands are starting to adopt Herschel’s style for bags. Are you guys worried about other brands mimicking your designs? How would you go about in tackling this situation?
JAMIE – Of course we want to be as progressive as possible when it comes to shapes, fabrications and new silhouettes. Everyone in the office is aware of emerging trends and to be truthful, we talk about it on a daily basis. People can always reproduce what’s been done, but as a progressive brand the challenge of constantly coming up with new ideas is exciting for us. Some of our exciting new segmentations have allowed us to be more progressive. Running smaller capsule collections allows us to create an environment where we test out new concepts and push our design limits as a company.
There are many new brands coming out of Canada in recent years, such as Native Shoes, who are experiencing similar success as Herschel. Is there something about Canada that helps fuel ones creativity?
LYNDON – It’s a great place to live because we are part of a melting pot that is made up of European influence and American consumerism. This cross allows for a great place to live.
This Saturday at 00:01 BST the Jordan 6 Retro “Olympic” will be hitting our web store. This is the first time the VI “Olympic” has been made available since it’s original release in 2000, then coinciding with the Sydney Olympics (and now in 2012 with the London Olympics). That’s 12 years people! Undeniably one of the most sought after sneaker releases of the year… Jordan Brand or otherwise!
