Herschel Supply’s Spring 13 collection is on it’s way… Good job as we’re pretty much sold out with only a couple of styles left in stock from the Canadian backpack specialists’ AW 12 collection. There’ll be new styles to enjoy this Spring, as well as colourful updates on classic pieces, such as the tone on tone duffel bag (pictured above).
Herschel Supply available online at A Shop Called Wood.
OClock recently dropped off their Safari print watch for Winter 12 – available in Red, Light Blue and Black.
Black is the simplest option and of course will match well with anything in your wardrobe, however the Red and Light Blue pieces work well, with a black contrast trim/pin setting off the colour scheme.
Available online now at £30 each.
Over the last 18 months or so, Herschel has really cemented itself as THE backpack/accessories brand for the Street/Smart consumer today. Jamie and Lyndon Cormack, the brothers behind Herschel, recently sat down with DISTRICT… You can read an excerpt of what they had to say below, with the interview in it’s entirety HERE.
Fall ’12 Herschel Supply Co will soon be available at Wood. A selection of Spring/Summer Herschel bags are now part of our Summer Sale, you can check them out HERE.
What inspired the two of you to start Herschel Supply Co?
LYNDON – We felt that there was a vacancy in the market between sport and fashion for a brand like ours. By creating a well-designed product with fine regards to detail, we were able to bring a simplistic product to market that resonated well at retail.
Did you ever imagine Herschel to grow at such a fast pace and on an international scale? And why do you think Herschel has been so successful?
JAMIE – We didn’t realize it would grow this fast, but we knew that we had something right after leaving our very first tradeshow. Honestly, we were busy every hour of the show selling to the right accounts. It goes without saying that we really appreciate the overall response that we’ve had from everyone.
Some fans may not know that Jamie makes many of the bags in the initial design process. Could you please briefly explain the creative process that you go through when coming up with a new bag design?
JAMIE – I look after most of the production. When it comes to the design, I pull from all over the place: a detail on a great piece of footwear, old vintage flags, and watching what trends are hitting on a global scale. On a day-to-day basis, we tend to build stuff that we like. More then often, we really enjoy pulling from the past and updating it with a features that are usable today.
Everyone loves Herschel’s duffle bags, especially the Novel. The shoe compartment is really unique. Could you tell us how this design came about?
JAMIE – We had the duffel bags done and we were looking for features to help differentiate the two styles that we had launched with. It was one of the things that was missing when we were traveling with an extra pare of shoes. There wasn’t any place to put them, and that’s when it came to us.
More and more brands are starting to adopt Herschel’s style for bags. Are you guys worried about other brands mimicking your designs? How would you go about in tackling this situation?
JAMIE – Of course we want to be as progressive as possible when it comes to shapes, fabrications and new silhouettes. Everyone in the office is aware of emerging trends and to be truthful, we talk about it on a daily basis. People can always reproduce what’s been done, but as a progressive brand the challenge of constantly coming up with new ideas is exciting for us. Some of our exciting new segmentations have allowed us to be more progressive. Running smaller capsule collections allows us to create an environment where we test out new concepts and push our design limits as a company.
There are many new brands coming out of Canada in recent years, such as Native Shoes, who are experiencing similar success as Herschel. Is there something about Canada that helps fuel ones creativity?
LYNDON – It’s a great place to live because we are part of a melting pot that is made up of European influence and American consumerism. This cross allows for a great place to live.
Take a further look at Herschel’s Spring/Summer ’12 collection with their recently released video lookbook… A nice little recap if you needed one, new Herschel is now in stock and available through our web-store.
With Herschel’s Spring/Summer collection arriving at Wood this week – in timely fashion the Canadian backpack specialists release their new lookbook for the season. The collection sees the arrival of the Sydney backpack (above) in Sage, a brand new option which is definitely geared more towards the ladies. The prolific ‘Little America’ backpack is available in a rich ‘Moss’ colourway (below), as well as popular choices such as Navy, Grey and Khaki, which also appear in the ‘Little America Medium’, a slightly smaller and more ‘everyday’ rendition of the backpack.
