As Dr. Denim say themselves, astronauts know space, mechanics know cars and Dr. Denim know jeans. They leave nothing to chance, every atom of every Dr. Denim’s jeans are twisted and turned to perfection.

Dr. Denim heritage lies in generations of seemingly incompatible professions; fashion and fishery. Three Swedish denim nerds well and truly obsessed with denim, set up Dr. Denim Jeans via Oxford University. This is a brand for the aficionado’s.