This frame work improved the dispersal of weight across the back – this not only made it comfortable to carry but could carry more weight. This innovation helped the outdoors become more reachable to a wider range of people. The backpack frame, the support principles and structures still apply today – this was the start of Åke’s company namely Fjallraven in 1960. The name Fjällräven means Arctic Fox in Swedish which honours the small predator which lives in the Swedish mountains in the harshest of climates.
The company started off from a small room in the basement of his modest home in Örnsköldsvik, Fjallraven has now expanded worldwide but the fundamental ideas remain the same: offering functional equipment for more comfortable journeys in the outdoors. Freedom we love as outdoor people is what they say.
Fjallraven’s products don’t follow fleeting trends but however stand for durability year in and year out this is evident in the Fjallraven Greenland Parka and Arktis Parka which is an exceptional jacket with fur lining.