Nudie Jeans

Nudie @ Wood - Before we sell any brand here at Wood we make sure it is right for our customers and us.
With Nudie we ran a test in as rigorous and demanding a manner that they would do themselves. I wore a pair of every day for 9 months only washing them once, they more than stood up to the test. The quality of the indigo dye used by Nudie still shows through in the right places yet the wear lines show up exactly as I planned. The Nudie fabric is as strong as ever and I have grown to love my jeans that are what breaking in a pair of jeans is all about now Nudie is our favourite Denim brand and should be yours too.

Nudie - Design goes beyond creating just a product that serves to fulfil a need or a function. The philosophy of Nudie jeans is to become part of your dreams.
Nudie Jeans have a natural built-in dream and attitude. Nudie is the”naked truth about denim”. Denim has the ability to age beautifully – formed by its user into a second skin, naked and personal.
The longer it lives the more character it gets. The indigo is a living colour that fades and gives the denim its character. The more you wear your jeans the more beautiful they get. Nudie Jeans are more than just a piece of clothing.