The Hundreds apparel is inspired by LOS ANGELES LIFESTYLE / CALIFORNIA CULTURE and Southern California’s skateboarding, surf, punk, and hip-hop cultures. The design is also reminiscent of 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of “streetwear” at the end of the millennium. The line is comprised of graphic t-shirts, denim, wovens, fleece, outerwear, headwear, and accessories. In late 2008, The Hundreds also launched a shoe program monikored The Hundreds Footware. The Hundreds also has a stable of sub-labels including Tens (women’s program), The Hundreds Public Label, and The Hundreds Rosewood Collection (inhouse label). To date, The Hundreds has worked on special collaborative projects with globally-recognized brands like Disney, Casio G-Shock, eS, Gravis, Medicom, and individual artists and designers such as David Choe, Tofer, Robbie Conal, Angelyne, H2O, Kurupt, Craola, Avail, and Usugrow. The Hundreds product is sold in limited quantities in the world’s most prestigious streetwear and skate boutiques and has also been featured as a cover story in such media as the New York Times Magazine, Antenna, Giant Robot, KoreAm, MuchMusic Television, and Inc. Magazine.