It is believed that the world's first plastic watch was designed in Naples, Italy, in 2003 as a response to the city's high crime rate. Neapolitans wanted to wear classic-style watches without worrying about them being stolen. When the founders of Triwa visited Naples, they saw the potential in this new design. They were tired of the pale colours typical of Scandinavian fashion and saw an opportunity to add colour with this new product. Once back in Sweden, they sat at the drawing board and developed the first-ever completely orange watch - the Orange Revolution. The Swedes were enthusiastic about the new watch and liked the idea of adding a bit of colour to their outfits. Within a few months, Triwa had presented an array of colour schemes and set out to add colour to new markets. With its modern material, bold colours and unique designs, the Triwa line of watches today aims at adding colour to the world.